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• Always anchor back to the lead magnet (they said yes once, so keep it relevant).
• Make the CTA a question (“Would it make sense…?”, “Would you be opposed…?”).
• Switch channels if they ghost email — LinkedIn, Instagram, SMS, even a call.
• Add curiosity by hinting at insights you noticed about their business.
• Create light urgency by referencing others who’ve benefited or timing (“showing this to a handful of others right now…”). </aside>

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Example

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